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Month: May 2015

Spotlight on Mobile Advertising: The Future of Creatives

The task of placing the right message in front of the right audience is becoming a more pressing need for brands. Reaching the correct people is one thing; what to say is something entirely different. For example, if you are an automobile manufacturer, do you target the audience with a message for a family-style minivan ad or a 2-door fuel-efficient vehicle best suited for commuters? Mobile is a well-situated medium to facilitate a more opportune and accurate ad moment. Core signals within the device create data points determined by a user’s device and environment, which can inform ad creatives for precision targeting.…