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Month: September 2015

3 Surprising Brands Crushing Mobile Video Ads

It’s safe to say that smartphones and tablets are the most intimate devices people own. With screen sizes expanding yearly, it has become popular to watch videos on mobile. Naturally, video advertisers are making sure to follow eyeballs to the small screen. But mobile advertising comes with its own set of rules, challenges, and perks. Because despite being a small screen, it’s right in people’s hands — and conversions are just a tap away. We thought we would nominate 3 compelling brands for their top notch strategy in the quickly emerging and highly addictive mobile video ad format. Number 1: Audi Audi fully embraced mobile…

Mobile to Claim 70% of Programmatic Display Market

Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share of programmatic will be over half of the total display advertising market. And as display advertising has shifted to mobile very rapidly, programmatic is no exception. In 2015, mobile will account for 44.1% of all US programmatic display, a market currently worth $10 billion. By 2016, mobile is expected to surpass desktop, claiming an estimated 56.2% of all ad expenditure. After experiencing tremendous growth of 243.4% last year, eMarketer predicts ad spend on mobile programmatic display will nearly double this year…

Overcoming the Limitations of Audience Targeting

As the migration from web to mobile persists, advertisers are realizing that the unique environment of mobile is not translatable to what was achieved on desktop. We are finding out that apps are much more transactional than previously estimated with evidence of a push towards messages (information) and video rather than standard advertisement displays, yet both still very dependent on consumer insights from device signals (such as location). All of these shifts place enormous pressure on the level and quality of mobile data being collected. To capture the data, APIs have become pivotal for mobile execution. This is another piece lost in…