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Month: March 2016

Why Every Mobile Publisher Needs a Data Management Platform

We’re living in tumultuous times in the online advertising industry! In one short decade, we’ve gone from relatively straightforward cookie-based desktop advertising, to the complex web of adtech players trying to tackle omni-channel advertising. Data Management Platforms (DMP) are designed to make sense of the massive streams of data that are generated by this complex system. Unlike advertisers and buy-side agencies who have long recognized the value of DMPs, publishers underutilize them and many do not realize how to use a DMP to its full potential. We think it’s time to fix this. What do DMPs do? DMPs provide services…