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Month: April 2016

Why Every Advertiser and Agency Needs a Data Management Platform

With the proliferation of mobile devices in recent years, advertising has become increasingly complex. No longer can one assume that one device equals one person as was usually the case on desktop. Today, people are using a number of different devices to interact with each other and with brands. In addition, they are doing so using a variety of channels, for example through email, social, and search. While consumers are clearly channel and device agnostic, data often is not. Dominant players not wanting to share, outdated cookie technologies, a lack of technical standards, there are a number of reasons why…