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Month: May 2016

Innovations in Mobile Video

In 2015, global mobile data traffic reached 50.4 billion gigabytes, 50 times as much as in the year 2000, and is continuing its stellar growth in 2016. Especially in recent years, streaming video to mobile devices is a major contributor to this growth and will account for 75% of total mobile internet traffic by 2020. YouTube and, as of late, Facebook are the usual suspects where large amounts of mobile videos are consumed but today there are many apps that are experimenting with new formats that have become household names, especially among younger audiences. As a result, mobile video advertising is innovating…

Lessons Learned from Asia’s M-Commerce Boom

If you’re looking for good examples of m-commerce done right, take a look at the Far East. Especially South Korea is leading the way into a world dominated by m-commerce with over half of all digital commerce now going through mobile devices and still growing. Furthermore, 43% of people bought something on their smartphone in the past month alone. Japan is showing similar numbers, conversion rates on mobile are over 4 times higher than those in the US. China also saw huge gains, on Singles Day in November 2015 Alibaba received 69% of its $14.3 billion worth of orders from a mobile…

Q&A on Data Science: What is Lookalike Modeling?

Every company on mobile has a deep-rooted desire to reach his or her ideal customer by leveraging data. Often, it is a brand or media agency that wants to target a specific audience; other times it is a mobile publisher who seeks to understand more about who is using their app. Both lead to core drivers such as increasing profits, lifting sales and conversions, or growing monthly active users. The three key data components for a healthy ROI include who is the ideal audience, and how to reach/target this ideal audience. Data collected is used to predict user interests and…