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Month: June 2016

Mobile Data: The Era of the Zettabyte

Mobile devices are the most important device for roughly half of the world’s population, and its share of data usage continues to grow steadily. Mobile data traffic will continue its trajectory at a compound annual growth rate of 57 percent from 2016 to 2019. Last year’s mobile data traffic was 50 times the usage we saw in the year 2000. According to Ericsson, the average smartphone user is consuming 1.4GB of data every month. This will result in a total data consumption worldwide of over one zettabyte this year, which is 1 trillion gigabytes (although that might still be hard to comprehend). How are…

Harnessing The Power of Mobile Programmatic Data

Mobile was cited by US marketers as the number one area of opportunity in programmatic advertising according to research from eMarketer. Brands who embrace mobile, and recognize its strength for speed and targeting accuracy will be able to harness the power of programmatic to its full extent. To accomplish this however, data must be introduced at campaign inception. With the introduction of a data programmatic platform, buying systems can access millions of data points across fragmented, yet valuable and relevant inventory to meet campaign KPIs. In this article we’ll take a closer look at what types of data are available and…