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Month: May 2017

Over-The-Top Video is Booming: Infographic

Within the next five years, viewership of live-linear over-the-top video (OTT) is expected to surpass traditional broadcast TV. This infographic explores the trends contributing to Pay TV subscriber loss.     CONCLUSIONS: 10 year market growth of Global OTT Devices and Services will grow from $29 billion in 2015 to $165 billion in 2025. Subscription on Demand (SVOD) comprises 40% of the OTT market with the majority of the revenue coming from the U.S. There will be 132% SVOD penetration in US television households by 2022. Mobile is a major contributor to OTT with 85% growth of TV and video…

Top Global Markets in Media & Entertainment

  The policies and regulations around media and entertainment are transforming as governments try to keep up with the pace of change seen in the industry. As consumers want faster, easier, and sometimes free content, industry leaders go to great lengths to meet this demand, while governments seek ways to protect their markets. The United States has a creative and entrepreneurial culture that is reflected in its share of M&E earnings across film, music, book publishing and video games. According to PwC, the U.S. M&E market comprises a third of the global industry and will reach $771 billion by 2019,…

Trends and Opportunities in the M&E Market

Media is expected to grow at a CAGR of 12.0% between 2015 and 2020 while entertainment will reach a record of 13.8% CAGR. Combined, the US media and entertainment industries will spend $7.34 billion on paid online and mobile media advertising in 2016, according to Emarketer. Media and Entertainment Trend #1: Big Data and IoT Today’s Media and Entertainment (M&E) organizations focus not only on delivering content to multiple devices, but also managing the data they collect from these devices. Increasingly, these organizations are not only gathering data from the devices on which the media is consumed, but they are also…

3 Trends in Digital Advertising

Digital advertising sales grew by 17% to $178 billion in 2016 according to Magna Global, and are projected to overtake TV as the largest advertising category. In 2017, digital spending will surpass linear TV spending with 36.8% of US total media ad spend coming from digital and 36.4% allocated to TV. Meanwhile, this is the first year that desktop ad sales did not see growth, and in 2017, desktop ad sales will be in a permanent decline. Digital Ad Spend is Growing – Mobile Dominates Not surprisingly, much of the digital ad growth is driven by mobile and video. Global smartphone…