Summary: This analysis answers the following questions: Search is a large driver of revenue and doesn’t require data but what other portions of Alphabet’s advertising model will be affected by the GDPR? How much revenue do the higher risk methods currently contribute to earnings? Where is Alphabet most likely to incur GDPR fines? How will non-personalized ads affect earnings and network sites? Alphabet (GOOG) was announced in 2015 as a holding company to help separate Google’s advertising business from the sprawling investments in Fiber internet, cloud computing, smart home products and connected car products. While these new gadgets and the…
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