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Category: E-Commerce

Hot Startups in IoT

The Internet of Things (IoT) has enjoyed a lot of attention from analysts and researchers who expect the number of IoT connections to surpass the human population this year. It’s no surprise there are quite a few startups in IoT. But how many of these products will actually be used? And does IoT simplify life or only add more gadgets in an already gadget-frenzied world? An open-source analysis of IoT user behavior conducted by Harvard Business Review collected from 1,000 IoT technology platforms and 279,000 early adopters found that the most heavily used IoT programs made home life easier. The…

Lessons Learned from Asia’s M-Commerce Boom

If you’re looking for good examples of m-commerce done right, take a look at the Far East. Especially South Korea is leading the way into a world dominated by m-commerce with over half of all digital commerce now going through mobile devices and still growing. Furthermore, 43% of people bought something on their smartphone in the past month alone. Japan is showing similar numbers, conversion rates on mobile are over 4 times higher than those in the US. China also saw huge gains, on Singles Day in November 2015 Alibaba received 69% of its $14.3 billion worth of orders from a mobile…

85% of CMOs Say Efforts at Implementing Cross-Channel Marketing Strategy are Thwarted by Access to Data

Despite the fact that companies are gathering more data than ever, 85% of CMOs say they struggle to effectively access and utilize this data in a meaningful way. This is one of the findings from a survey by among 223 CMOs that spend over $5 million on digital marketing. Stunted accessibility is partly caused by the usual suspects, such as a lack of appropriate technology and talent, but another major headache is that data is often locked up in silos.  For example, desktop display advertising campaigns cannot be tied together with social media data, email campaign data, or mobile app…