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Category: Gaming

Beth Kindig Speaks at GamesBeat: How to Survive the Maturation of Mobile

Last week our Product Evangelist, Beth Kindig, attended GamesBeat 2015 to talk with Gordon Bellamy about the most essential task mobile game publishers face: the convergence of user experience with revenue. The title of the fireside chat was “Winter is Coming: How to Survive the Maturation of Mobile” and her answer was simple: it’s all about data. Beth Kindig: What data is important and why so? The single most important piece of information for game publishers is to know WHO is using their app rather than HOW people are using it, which gets the most focus today, according to Beth Kindig. There…