Category: Internet of Things

Top 5 Security Risks for Connected Cars

Published by Beth Kindig on June 13, 2018

The global market for connected cars will grow by 270% by 2022 with 125 million passenger cars expected to ship worldwide between 2018 and 2022.1 By 2020, it’s estimated that UK, France and Germany will reach 100% connected car penetration. Growth in the European region is due to the eCall mandate which requires new cars to automatically dial the 112 emergency number in the event of a serious accident.2 While North America and Europe lead in the highest percentage of shipments, China accounts for 32% of shipments. The list of connected features enjoyed by consumers that add more opportunities for security attacks…

Measuring Mobile Ad Performance: Why We Need to Borrow a Metric from TV

Published by Beth Kindig on June 13, 2018

This article originally appeared in VentureBeat. By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $200 billion. This is record-breaking growth, and it’s no wonder we are seeing this level of investment considering we’ve seen mobile usage recently exceed desktop. It’s exciting to be in mobile today. You couldn’t ask for more users, more eyeballs. Yet there are still a few unanswered issues.…

Drones Over Hollywood: An Aerial View of Video Security

Drones Over Hollywood: An Aerial View of Video Security

Published by Beth Kindig on June 12, 2018

This post originally appeared in Exchange Wire. As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to malware and bot attacks. ExchangeWire speaks with Beth Kindig (pictured below), product evangelist, Intertrust, about how the popularity of drones needs to make way for effective security measures. What do the Matt Damon film ‘The Great Wall’, Mary J. Blige’s newest music video, and ‘Fast and Furious 6’, all have in common? Each contain…

Are Technologists Ready for the Data Commodity of Ambient Intelligence?

Published by Beth Kindig on February 13, 2018

Savvy consumers today are aware that marketers and corporate companies mine personal data from mobile phones and computers, sourced primarily from search engines, social media sites, emails, text messages, and GPS location information. The internet, a free virtual public space idealized in the nineties, has become colonized through a swath of promised conveniences. In the beginning, the lure of free, convenient services for data was enticing. The improvement in user experience when checking email in the cloud was great enough so as not to elicit questions as to how the emails were handled – such as when Google launched Gmail…

IoT Medical Devices: Our Scariest Security Threat Yet

The magnitude of risk associated with IoT medical devices is a gripping proposition

IoT Medical Devices: Our Scariest Security Threat Yet

Published by Beth Kindig on February 2, 2018

IoT medical devices may be our scariest security threat yet. Implanted devices such as pacemakers draw big headlines for security threats. However, there are 36,000 other health-care related devices in the United States that are discoverable on the connected device search engine Shodan – which doesn’t even take into account the global level of unprotected devices (source: Wired). In fact, U.S. hospitals have an average of ten to 15 connected IoT medical devices per bed with some hospitals registering 5,000 beds (or 50,000 connected devices). Therefore, the magnitude of the risks associated with these medical IoT devices is a gripping…

Hot Startups in IoT

Published by Beth Kindig on January 19, 2018

The Internet of Things (IoT) has enjoyed a lot of attention from analysts and researchers who expect the number of IoT connections to surpass the human population this year. It’s no surprise there are quite a few startups in IoT. But how many of these products will actually be used? And does IoT simplify life or only add more gadgets in an already gadget-frenzied world? An open-source analysis of IoT user behavior conducted by Harvard Business Review collected from 1,000 IoT technology platforms and 279,000 early adopters found that the most heavily used IoT programs made home life easier. The…