Skip to content

Category: Mobile

Can Programmatic Ads Save Spotify?

Summary: According to Q3 earnings calls, Spotify may seek to broker user data in order to keep average revenue per user afloat. Known as programmatic advertising, this method of monetizing data to supplement music revenue may be Spotify’s only hope to stave off competitors who nip at the heels of the music-streaming app Portions of this article were originally published September 27th, 2018 under 8 Reasons Spotify will be a Sell Recommendation by 2019 at $184 per share. This analysis has been updated to include the recent partnership with Google and programmatic offering Ad Studio. Half Full or Half Empty? -6%…

The Good, the Bad and the Ugly About Google’s $5 Billion Antitrust Fine

To summarize, the $5 Billion Antitrust Fine on Google is due to the following issues: Google has required manufacturers to pre-install the Google Search app and browser app (Chrome), as a condition for licensing Google’s app store (the Play Store); Google made payments to certain large manufacturers and mobile network operators on condition that they exclusively pre-installed the Google Search app on their devices; and Google has prevented manufacturers wishing to pre-install Google apps from selling even a single smart mobile device running on alternative versions of Android that were not approved by Google (so-called “Android forks”)  source: European Commission…

Measuring Mobile Ad Performance: Why We Need to Borrow a Metric from TV

This article originally appeared in VentureBeat. By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $200 billion. This is record-breaking growth, and it’s no wonder we are seeing this level of investment considering we’ve seen mobile usage recently exceed desktop. It’s exciting to be in mobile today. You couldn’t ask for more users, more eyeballs. Yet  there are still a few unanswered issues.…

New Trends in On-the-Go Entertainment for Flights and Cars

Smartphones have popularized the concept of on-the-go entertainment with users now spending over five hours per day on their mobile device. This steady demand is great for businesses as long as this usage has reliable 3G or 4G broadband, or WiFi access. Data efficiency decreases the farther one travels from metropolitan areas, whether that be by plane or automobile, whereas the demand for entertainment is constant. In-flight entertainment systems and broadband are popular with 70 percent of survey respondents citing they would be willing to pay 7 USD for connectivity[1]. Total revenue from these passenger connectivity services will reach $5.4 billion by…

5 Ways Hackers Attack Mobile Devices and Applications

Hackers go about achieving their goals with reverse engineering software to find vulnerabilities they can exploit, data they can extract, or ways to modify the software to do something it was never intended to do. The primary consequences of applications getting hacked include financial loss, destroyed brand reputation, exposure to liability, and regulatory risk. Over 7 billion identities have been stolen in data breaches over the last eight years equal to one data breach for every person on the planet.   Why do Hackers Attack Mobile Devices and Applications? In order to understand threats, we must understand what hackers are trying…

How Mobile Devices and Cloud Computing Changed Security

Prior to the advent of mobile computing, security was limited to corporate IT assets that were often physically secured in facilities owned and managed by the company. According to a recent SANS Institute study, organizations spend as much as 12 percent of their IT budget on security. In a Ponemon Institute study, it was found that organizations have a 27.7 percent probability of having a material data breach in the next 24 months at an average cost of $3.62M. Meanwhile, the world of computing has changed. Security is not just about physically secure data centers and corporate controlled computing assets. Instead,…

Are FinTech Solutions Safe on Mobile?

We live in a digital world where almost everything we touch is being stored on servers, the cloud or in mobile applications. Technologists push for the adoption of digital services and applications while consumers push back for safety and fraud protection. Fintech solutions on mobile are in a predicament; on one-hand these solutions offer the premium convenience of making deposits and transfers on-the-go, and the on the other hand, it digitizes and potentially sells off a person’s most valuable possession: their wallet. Banks and financial institutions have quite a bit to gain – especially on a global level. Although still…

Should We Build a Backdoor into Mobile Devices?

Two years ago the San Bernardino shooting stirred a debate within the security community regarding warrant-proof encryption. The debate, known as “mobile backdoor access,” refers to exceptional access to encrypted communications and data by law officials. In theory, the Department of Justice wants technologists to “hide a key under the door mat” for law officials to access when they have the proper warrants. However, many security professionals and technologists have resisted this request due to creating weaknesses that are irreversible and require falsified automatic updates which may introduce other vulnerabilities. Perhaps the biggest conflict for technologists, as pointed out by…

Are your mobile banking apps safe? Infographic

Are your mobile banking apps safe? This infographic explores who are the power uses for mobile banking, what is the primary deciding factor in switching banks and why some banking consumers are still resistant to mobile banking.       Millennials are mobile banking power users with 87% of banking consumers aged 18-35 using mobile banking. Millennials use mobile banking 8.5 times compared to non-millennials who use mobile banking 3.1 times per month. Banks that offer mobile banking may capture more business as 60% of consumers say the deciding factor for switching banks was mobile banking resources compared to 28%…