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GM Stock Risky Due to Autonomous Vehicle Bubble

This week, General Motors Company cut more than 14,000 salaried staff and factory workers with plans to close seven factories worldwide in what Bloomberg calls a “sweeping realignment to prepare for a future of electric and self-driving vehicles.” Unfortunately for GM, and their employees, the future of autonomous vehicles is much farther off than what the company represents. Investors in GM stock should be cautious, and realistic, as to when new revenue streams will occur, as cutting costs, even to the tune of a net savings of $4.5 billion, might not be enough to wait out the innovation cycle.

In light of the recent layouts, there is $1.5 billion of reduced capex that the company will be saving by cutting the low-demand production lines and the anticipated plant closures (a drop in the bucket compared to the annual capex of $27.5 billion), however, the $1.5 billion capex is not being reinvested into electric vehicles or autonomous vehicle production at this time. The lack of reallocation conflicts with statements from the company CEO, Mary Barra, who promised the company would double investment in electric vehicles and self-driving technology during this week’s announcement.

The bottom line is that GM is correct to prepare for tough times, but they are not disclosing the true timeline for long-range electric vehicle and autonomous vehicle deployment and investors will have to wait years before they see any real profit from new production lines.

Three Words to Heed for GM Stock: Gartner’s “Trough of Disillusionment”

In September, Autonomous Vehicles fell into the “trough of disillusionment,” which is the downward slope published by the analyst firm, Gartner, to show the hype cycle for certain technologies. You can think of this as “winter is coming” for tech products – a time when all of the buzz and excitement finally meets reality (note: artificial intelligence winter is a well-documented thing).

ABI Research, an advisory firm that reports on market-foresight trends, predicts 8 million consumer vehicles with Level 3 to Level 5 autonomy will ship in 2025. Compare this to the 94.5 million vehicles sold in 2017 – which equates to 8.5% of sales. This is a small and fairly insignificant percentage of market share to be chasing 7-years ahead of deployment. Yet, investors have poured cash into auto manufacturers due to marketing campaigns that provide false hope for the near future.

Twitter postThe reality for autonomous vehicles includes regulations, production cycles, and delays in implementation for what is an extraordinarily difficult problem to solve – how to get machines to respond like humans at crucial moments. This gap between investor expectations (perception) and commercial deployments (reality) has created an autonomous vehicle bubble.

Per statements from GM, long-range electric vehicles are a minimum of 8 years before they represent a slim 10% of GM’s current production. In 2017, the company committed to a volume production goal of “1 million units globally by 2026,” with the majority of EVs being sold in China. GM’s overall production was about 10 million units globally in 2016.

Brief Background on the 6 Levels of Autonomy

You can skip this section if you know the six levels of autonomous vehicles as published by SAE International. If not, this background is important to understand why the autonomous vehicle bubble formed, and why and when it will burst.

Level 0: No Automation. The driver performs all of the tasks.

Level 1: Driver Assistance. The driver handles all of the accelerating, braking, and monitoring of surrounding environment. An example of this level is when a car brakes for you in a critical moment.

Level 2: Partial Automation. The vehicle assists with steering and acceleration functions and allows the driver to disengage. Bubble formed here with investments pouring in, fueled by high hopes of Level 4 or Level 5 commercial deployment by 2020.

Level 3: Conditional Automation. The vehicle controls all monitoring of the environment using sensors. The driver’s attention is critical but the AV system runs the safety critical functions. This level does not require human attention under 37 miles per hour. Bubble will burst at this level as commercial deployments are delayed and reality sets in that AV investments will not see returns for many years.

Level 4: High Automation. Vehicle is capable of steering, braking, and accelerating, as well as responding to events and changing lanes. The system is switched into the mode under safe conditions, but the vehicle cannot determine dynamic instances like traffic jams or merging onto the highway. Most likely ETA 7-10 years.

Level 5: Complete Automation. No human attention required. No need for pedals, brakes, or a steering wheel. The AV controls all critical tasks, monitoring of the environment and identification of unique driving conditions like traffic jams. Most likely ETA 10-15 years.

Autonomous Vehicles – Stuck in Second Gear

Hurricane auto sales from last September helped GM stock, which rose 11.9% from the previous years, however the stock has retraced and is now trading at $35 per share. GM is no stranger to pushing the autonomous vehicle hype with executives commenting that Cruise Automation was making “rapid progress” back in October 2017, and in a blog post, the CEO stated, “in the coming months, we’ll take the next bold steps in testing our autonomous technology as we lead the way to fully self-driving vehicles without any human driver as a backup.” Those months have come and gone, of course.

Tesla is another example of a company that has made unfulfilled AV promises. In 2017, Tesla missed the deadline for a full rollout for self-driving cars. Since 2015, the company had been promising that every car made going forward would have the hardware necessary to facilitate full self-driving capabilities. In line with inflated expectations, Tesla announced it would officially stop promoting the “Full Self-Driving” option for its cars.

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Waymo has been in testing since 2009 and has racked up more than 8 million miles on public roads and more than 5 billion miles in simulation. There are 600 self-driving Chrysler Pacifica Hybrid minivans on the road with goals of launching a commercial driverless transportation system later this year. This, and many other “near deployment” announcements have created massive expectations for the AV market, which is forecast to grow 10x from $54 billion in 2019 to $556 billion in 2026 at a growth rate of 39.47%.

The primary risk today for GM stock is that these forecasts assume commercial deployments will occur on time. As Mike Ramsey, a lead author on the Gartner report points out, even if GM and Waymo continue to debut driverless minivans or launch ride-hailing fleets, commercial deployments won’t be ready anytime soon. For example, the 2019 Audi A8 with Traffic Jam Assist with Level 3 partial automation, which has been anticipated for some time, has extended its release date another year due to foggy federal regulatory framework, infrastructural differences, and a lack of consumer understanding of self-driving technology.

More Evidence of the Autonomous Vehicle Bubble

In two side-by-side headlines we see Mary Barra of GM propagating a very different perception than what company insiders have reported. On November 1st, at the New Times conference moderated by Andrew Ross Sorkin, Barra stated the company is “on track” to roll out a ride sharing service in 2019 that would rely on autonomous vehicles, with the New York Times reporting Barra “added the company had a strategy to show how its vehicles are safer than human drivers.”


Meanwhile, on October 23rd, GM insiders told Reuters, “Nothing is on schedule,” citing unexpected technical challenges, such as Cruise cars not correctly identifying whether objects are in motion. Current employees and former employees also reported that Cruise software struggled to identify whether objects on the road are stationary or moving, failed to recognize pedestrians, and has mistakenly seen phantom bicycles.


The regulation hurdles between Level 2 and Level 3, and delayed deployments, will put immense pressure on stocks, like GM, that are overvalued based on AV speculation. Press plays a large role in this. Headlines are a continual churn of autonomous vehicle “moments” – every partnership, every mile driven, every make and model that adds another feature. To be clear, we’ve only gone from a Level 1 to Level 2. We are not able to release Level 3 AV right now –that includes Waymo, GM, Audi, Mercedes, BMW, and yes – even Tesla.

Research studies have proven that consumers are very confused by the high profile promises, which Thatcham Research calls “dangerously confusing.” In a recent study, 71 percent of respondents around the world believe they can buy an autonomous vehicle today – yet there is not one autonomous vehicle on the market. The top three brands that consumers mistakenly believe distribute self-driving cars include Tesla (40%), BMW (27%), and Audi (21%). Of these, 11 percent say they would take a brief nap while using assist systems (hopefully, you’re not the person in the crosswalk when this happens).

GM Stock Investors Must Define “Future”

The company’s decision to lay off a sizeable work force seems sensible enough from a shareholders’ perspective (however unfortunate for the Midwest laborers). However, what is not sensible is having high expectations of when the future will deliver new revenue streams.

For value investors looking to buy GM’s high yield at depressed prices, don’t base the decision on GM’s PR push around electric vehicles and autonomous vehicles unless you’re comfortable not seeing profits in these production lines for many years to come.

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Beth KindigI’m an industry insider who writes free in-depth analysis on public tech companies. In the last 12 months, I predicted Facebook’s Q2 crash, Roku’s meteoric rise, Uber’s IPO flop, Zoom’s IPO success, Google’s revenue miss and more. Be industry-specific. Know more than the broader markets. Sign up now. I look forward to staying connected.

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Published inAutonomous VehiclesFinancial MarketsTech Stocks


  1. EC EC

    This view on AVs isn’t wrong, the “traditional” automotive teir 1s have a notoriously long ramp to do anything, let alone super complex technology.

    That said, there are regions (Singapore, China) that will be more aggressive than the U.S. and Europe in bringing AVs to market. This will be accomplished with relaxed regulation and startups (with relatively minor capitalization) and $ at risk as compared to the big boys. And killing or maiming a few pedestrians and/or passengers will be “for the greater good,” and ultimately to the benefit of investors.


      Hi EC, Thanks for the comment. You’re correct – I didn’t cover Baidu and some of the developments there. Perhaps I should cover this in a future article. I mainly want to point out the gap between investor expectations and AV reality as PR pushes are propagating a different truth. Thanks for the readership! Beth

  2. Moe Glilah Moe Glilah

    Great article Beth, I agree and this is typical Wall Street over promising and under delivering (classic trap that people always fall into) I do believe we’re a long way out in terms of AV being what people think ( most people are impatient and always set them selves up for disappointment). Furthermore, I think out of all of these public companies Tesla ( just be clear I have never invested in Tesla or any other car maker) is not only the best positioned (for AV) but the fact that they’re more focused on electric cars (continues to gain massive share in this space) and promote less of the AV space is a smart move ( as they say focus on one thing, master it then move on to the next). I think a bubble will burst but Tesla will be by far the least affected.

  3. Moe Moe

    Great article Beth, I agree and this is typical wall street over promising and under delivering (classic trap i’ve seen investors fall into most of the time). I do believe AV isn’t as close to reality as people might think (level 4-5 as you mentioned are definitely not 2-3 years away) but I wouldn’t underestimate how fast AI is growing but then again maybe not to the “high” levels investors believe it to be. Furthermore, I believe Tesla (just to make it clear i’ve never invested in car making companies) is extremely smart in focusing on purely making the best electric vehicle possible (as they say one step at a time, master one thing then move on to the next). Thus, they’ve kinda shifted away from over promoting AV especially with all the scrutiny they got this year (In my opinion unwarranted) which goes back to your point that most people have no clue about AV and how it really works. However, I don’t see GM competing at all in this space and I don’t believe people will favour them over German made cars with the exception of Tesla ( as they’ve kinda started this trend and continue to dominate US and World markets with their electric cars, I mean just look at the Middle East Dubai for example Tesla is everywhere now it’s crazy!!) and I mention Dubai because it’s a city where it’s dominated by luxury cars (high end sports cars) yet Tesla is growing in popularity at a crazy rate (most of the time analysts will tell you otherwise but what you see isn’t what they know). I do believe though a big bubble will burst but I think it’s safe to say Tesla will be by far the least affected.


      Hi Moe, Apologies for the delay in approving this. It got caught in our filter. I appreciate the thoughtful comment and especially the insight into Dubai. If I were to guess, I believe Waymo and potentially Apple will supply the AV operating systems while many traditional car manufacturers continue to manufacture the car. It does look like Tesla will always have a market among the upper class. Will this be enough to sustain the current valuations – priced at mass market adoption (or is Tesla more of a Jaguar/Ferrari specialty car)? At one point, Tesla exceeded the market cap of BMW while selling only a fraction of the vehicles. That’s what the investors have to decide for themselves.

      Thanks again for connecting!

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