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Measuring Mobile Ad Performace

Mobile Ad Performance Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $200 billion.

There are three predominant methods for measuring audiences on mobile today and each has its limits: CPC, CPV and CPCV.

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