Within the next five years, viewership of live-linear over-the-top video (OTT) is expected to surpass traditional broadcast TV. This infographic explores the trends contributing to Pay TV subscriber loss.
- 10 year market growth of Global OTT Devices and Services will grow from $29 billion in 2015 to $165 billion in 2025.
- Subscription on Demand (SVOD) comprises 40% of the OTT market with the majority of the revenue coming from the U.S. There will be 132% SVOD penetration in US television households by 2022.
- Mobile is a major contributor to OTT with 85% growth of TV and video watched on mobile devices between 2010 and 2016. Meanwhile, consumption on fixed screens between 2010 and 2016 was down by 14%. The average cord cutter watches 80 hours of content per month.