Skip to content

Beth.technology Posts

Data Science: How to Detect Lat/Long and Prevent Location Spam

Location features and data collection are becoming the peloton in mobile development. BIA/Kelsey predicted in a recent study that location targeted revenues will soar to $18.2 billion in the US in 2019, up from $4.3 billion in 2014. Similarly, Google emphasized the importance of location for mobile users by saying over 50% of mobile searches have local intent, for example, to find a shoe store nearby. Moreover, other research found that a whopping 78% of these searches resulted in an offline purchase. Clearly, having a user’s correct location is absolutely pivotal for a successful outcome, yet very few developers, publishers and advertisers truly understand the intriciacies…