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Beth.technology Posts

Study: Top 3 ways companies will make money off mobile in 2015

This article originally appeared in VentureBeat. Fifteen years ago the world’s data usage staggered at 1 exabyte per year. In 2014, due to smartphone devices, we’ve jumped to 30 exabytes per year. This is important because by 2019, in just four years from today, we will have increased our data usage to 288 exabytes (almost 10x) with the key smartphone drivers being video, photo, and messaging. The verticals driving data collection match the world’s high valuations, notably Instagram at $35 billion, Snapchat at $10 to $15 billion and Whatsapp at $19 billion, but have virtually no revenue (yet). Therefore, in…

Deep linking promises front end integration

At the DeveloperWeek conference in San Francisco, industry experts were talking about some of the challenges and best practices for improving the integration between Web and mobile applications on the client-side through deep linking. “Enterprise architects need to take a thoughtful approach to this kind of front-end integration in order to improve app usability and engagement,” said Beth Kindig, developer evangelist at Personagraph, a mobile engagement service. Kindig discussed how leading companies like Twitter, Facebook, Spotify and Etsy are developing the infrastructure for deep linking, which essentially directs a user to the appropriate landing page within a mobile app. This is important, since users often attempt…

Data Science: How to Detect Lat/Long and Prevent Location Spam

Location features and data collection are becoming the peloton in mobile development. BIA/Kelsey predicted in a recent study that location targeted revenues will soar to $18.2 billion in the US in 2019, up from $4.3 billion in 2014. Similarly, Google emphasized the importance of location for mobile users by saying over 50% of mobile searches have local intent, for example, to find a shoe store nearby. Moreover, other research found that a whopping 78% of these searches resulted in an offline purchase. Clearly, having a user’s correct location is absolutely pivotal for a successful outcome, yet very few developers, publishers and advertisers truly understand the intriciacies…