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Tag: Mobile

Can Programmatic Ads Save Spotify?

Summary: According to Q3 earnings calls, Spotify may seek to broker user data in order to keep average revenue per user afloat. Known as programmatic advertising, this method of monetizing data to supplement music revenue may be Spotify’s only hope to stave off competitors who nip at the heels of the music-streaming app Portions of this article were originally published September 27th, 2018 under 8 Reasons Spotify will be a Sell Recommendation by 2019 at $184 per share. This analysis has been updated to include the recent partnership with Google and programmatic offering Ad Studio. Half Full or Half Empty? -6%…

The Good, the Bad and the Ugly About Google’s $5 Billion Antitrust Fine

To summarize, the $5 Billion Antitrust Fine on Google is due to the following issues: Google has required manufacturers to pre-install the Google Search app and browser app (Chrome), as a condition for licensing Google’s app store (the Play Store); Google made payments to certain large manufacturers and mobile network operators on condition that they exclusively pre-installed the Google Search app on their devices; and Google has prevented manufacturers wishing to pre-install Google apps from selling even a single smart mobile device running on alternative versions of Android that were not approved by Google (so-called “Android forks”)  source: European Commission…

Should We Build a Backdoor into Mobile Devices?

Two years ago the San Bernardino shooting stirred a debate within the security community regarding warrant-proof encryption. The debate, known as “mobile backdoor access,” refers to exceptional access to encrypted communications and data by law officials. In theory, the Department of Justice wants technologists to “hide a key under the door mat” for law officials to access when they have the proper warrants. However, many security professionals and technologists have resisted this request due to creating weaknesses that are irreversible and require falsified automatic updates which may introduce other vulnerabilities. Perhaps the biggest conflict for technologists, as pointed out by…

Mobile Data: The Era of the Zettabyte

Mobile devices are the most important device for roughly half of the world’s population, and its share of data usage continues to grow steadily. Mobile data traffic will continue its trajectory at a compound annual growth rate of 57 percent from 2016 to 2019. Last year’s mobile data traffic was 50 times the usage we saw in the year 2000. According to Ericsson, the average smartphone user is consuming 1.4GB of data every month. This will result in a total data consumption worldwide of over one zettabyte this year, which is 1 trillion gigabytes (although that might still be hard to comprehend). How are…

Harnessing The Power of Mobile Programmatic Data

Mobile was cited by US marketers as the number one area of opportunity in programmatic advertising according to research from eMarketer. Brands who embrace mobile, and recognize its strength for speed and targeting accuracy will be able to harness the power of programmatic to its full extent. To accomplish this however, data must be introduced at campaign inception. With the introduction of a data programmatic platform, buying systems can access millions of data points across fragmented, yet valuable and relevant inventory to meet campaign KPIs. In this article we’ll take a closer look at what types of data are available and…

Innovations in Mobile Video

In 2015, global mobile data traffic reached 50.4 billion gigabytes, 50 times as much as in the year 2000, and is continuing its stellar growth in 2016. Especially in recent years, streaming video to mobile devices is a major contributor to this growth and will account for 75% of total mobile internet traffic by 2020. YouTube and, as of late, Facebook are the usual suspects where large amounts of mobile videos are consumed but today there are many apps that are experimenting with new formats that have become household names, especially among younger audiences. As a result, mobile video advertising is innovating…

Lessons Learned from Asia’s M-Commerce Boom

If you’re looking for good examples of m-commerce done right, take a look at the Far East. Especially South Korea is leading the way into a world dominated by m-commerce with over half of all digital commerce now going through mobile devices and still growing. Furthermore, 43% of people bought something on their smartphone in the past month alone. Japan is showing similar numbers, conversion rates on mobile are over 4 times higher than those in the US. China also saw huge gains, on Singles Day in November 2015 Alibaba received 69% of its $14.3 billion worth of orders from a mobile…

Combining Brand Advertising with Performance Marketing: Efficient Targeting at Scale

What do Mercedes, Loctite, Snickers, KIA, Skittles, and Doritos have in common? Normally very little, but in 2015 they all had a commercial spots during the Super Bowl. We all know these things do not come cheap; this year NBC asked a record breaking $4.5 million per 30 second spot. Super Bowl ads are world famous and a large part of the 114.4 million viewers that tune in actually watch it exclusively to see the ads. No wonder big brands go all-in during this most watched event of the year. A costly tradition Brand advertising is and always has been done primarily on traditional media such…