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Video Ad Impressions Grow 5x Meanwhile Claiming 55% of Publisher Revenue

Video advertising

After conquering native display ad monetization, you can expect Facebook and Twitter will perfect video advertising next, leaving other mobile players scrambling to prioritize the correct data to execute effectively. Mobile video ads are positioned well for the introduction of more advanced data either from social or search, as there is little data being leveraged on video exchanges, resulting in an adverse environment for brands who are discouraged by what little information is available on audiences.

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